More specifically: I'm a Fractional CMO for 7-figure personal brands building real businesses around their expertise — through courses, coaching programs, IP, tech platforms, and the occasional very big launch.
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Adrienne Dorison
You've spent years building the audience, proving the offers, and building your team.
But you've outgrown being the head of marketing for your own company.
Whether marketing is your zone of genius or not, your time is too valuable to be running it. There's IP to build, podcasts to record, stages to speak from, and rooms only you can be in.
Most founders don't need more tactics. They need a strategic partner who can see the full picture and show them where to focus for real growth.
“Ashley came on as our Fractional CMO and her strategic leadership was instrumental in our $2.1 million launch. She brings the kind of strategic vision and industry relationships that are hard to find in one person. I can't recommend her enough.”
Strategic marketing leadership for creators, experts, and founders in the $3–10M range who've outgrown DIY and need a real CMO in their corner. I build the strategy, lead your team, and optimize your marketing efforts — without you having to hire a $250K full-time exec.
Best for 6–12 month partnerships where you need someone to become an integrated part of your team.
A deep diagnostic of your entire marketing ecosystem — offers, funnels, launches, content, ads — paired with a custom strategy your team can actually execute. I find the gaps, where you're leaving money on the table, and your highest-leverage moves to make next.
Best for founders who don't need ongoing CMO support but want expert eyes and a clear roadmap before their next campaign.
For the founder who wants a specific marketing strategy — done for them. I go heads-down and build it for you: Launch Plan, Pitch Deck Intensive, or Black Friday Campaign. You walk away with a clear, custom strategy that's ready to hand off to the team — not a pile of to-dos you have to figure out on your own.
Best for founders who need one specific deliverable built fast, not ongoing support.
A Strategic CMO in your back pocket without the full retainer commitment. A hybrid of weekly strategy reviews and AI marketing tools that gives you custom strategy and execution in one place — without bloating your calendar or your budget.
Best for founders who haven't hit a million yet but want strategic, high-level insights to help them get there.
“Ashley is one of the most brilliant marketing strategists I've had the pleasure to work with. If you're looking to develop innovative ideas and map out your next launch, Ashley is the person you need by your side.”
The exact launch strategy I use to help clients ship 6- and multi-6-figure campaigns on their online courses, programs, and membership sites.
Subscribe to my Substack to get the marketing playbooks your favorite brands are using to capture market share and build their brands.
Fifty minutes. Free. A working call, not a sales call.
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